Posted by Ann Bernard

I looked up briefly from my BlackBerry and yelled out to the band members of Lowry: “Do you guys have a twitter account”  I was happy to find out they at least knew what Twitter was – but no they didn’t have an account.  Bummer, I was in the process of writing a tweet about watching them setup and I wanted to @ them.  Alas, no account.

I sat there for a few minutes watching them setup…and then I turned to Dave (Mann) and said: “We should have a photographer here taking pictures of them from setup to finish.”  He went on to say his video guy flaked out but I didn’t want to hear who wasn’t here – I wanted to know what could be done.  Turned out his wife had a small digital camera with her.  (I was reminisce for not having my flip with me…not that it works anyway)

I thanked her for the camera and began taking pictures.  Now, I am NOT the person you want shooting pictures; you’ll soon see why when I get my hands on the pictures and post them up on Flickr.   

Once Lowry was done setting up, I went over to them to have a chat and take some more pictures.  First I gave them the low down on Twitter and also told them why and what they should be doing with pictures.

Heidi mentioned she had hundreds of pictures from their last tour that she still hadn’t posted up.  I explained to her why that won’t do:

1. They are now dated
2. If I was at a show, I don’t want to wait months to go checkout pictures from a show I attended; within the next few days, I’m looking for those pictures.
3. They are less relevant.
4. Wasted opportunity to promote the shows.  The pictures stayed on your camera instead of providing your online profiles fresh content.
5. Then there are all the unknowns of how your fans might have used the pictures…

Opportunities to utilize social media are tremendous for bands (or anyone in the entertainment industry) the occasions and content are constant – particularly for a band/entertainer that’s touring.  Using twitter, and taking pictures and videos should be built in to your touring process. 

On a side note, I really enjoyed their show and Lowry is a good crew of musicians.  I bought their Album: Love is Dead and I’m listening to it now.  Good blog writing music...plus it helps bring back the thoughts I had while listening to them live. 

Filed in social media utilization

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