Posted by Ann Bernard

I had to write this blog post because visiting this artist’s website really “moved me,” as cheesy as that might sound.

I was hanging out on Twitter reading the stream when this came across: DavidEckoff is excited to be seeing one of my favorite musicians tonight, the infamous Bob Schneider from Austin, TX. Listen (link to website)

I clicked and landed on one of the most innovative and “communicative” artist website I’ve found so far.

First off, it’s cool.  The CD case layout is pretty neat.  Cooler yet, if you click on the moving people inside the CD…talking bubbles pop up with funny stuff.

So after the cool factor comes the, WoW factor.  Unlike other musician websites I’ve visited, Bob doesn’t just let his music play.  He introduces each of his songs and the story behind the song…then the song plays.

A really simple thing to do to communicate with your audience, an easy addition to be memorable, and an upfront way to engage your listeners. 

You get to know Bob listening to him tell the stories behind his music.  You discover he’s a funny guy.  You connect to him and realize he would be a cool guy to have a beer with.  You realized that going to one of his shows is probably a total blast. 

Bob brings you into his world…in the process of doing so you realize you want to know more about him.  I bet he clocks in an average of 5-7 minutes out of each visit…if not more.

Once you decide you want to know more about him, you go exploring and what you find is more coolness. Click the menu button for more…this is one of my two criticisms of the site. The fact there’s a lot more to find from the menu isn’t necessarily intuitive.  Second criticisms is that you have to go offsite to see his tour schedule.

Anyway, the biography area is the best biography section I’ve ever seen.  It’s set on a timeline with pictures and it’s narrated by Bob. 

I’m not going to go through each parts of his menu but I recommend that you do go and have a look.

I’d love to hear from you. What do you think of the site?  How did it make you feel? Did you connect with Bob? Did it leave you thinking…I want to go to one of his shows?

Filed in music

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