Posted by Ann Bernard

I left you with the question “Do you really think you can afford to not communicate with your fans?” in my first write-up on this topic of talking with your fans not to your fans. 

If you haven’t answered that question for yourself yet, consider this:

The internet has drastically changed and improved communication and interaction between people.

The internet has made a large world smaller and people in it more accessible.

Word of mouth exchange (recommendations, reviews, opinions) are on steroids within a person’s social network because of the size and accessibility of online social networks.

The internet has increased our requirements for immediate gratification.

The internet has increased our desires to be connected and in the know.

The internet has increased our human need to belong.

The internet has increased our ability to get away and take part of other worlds.

The internet has mostly definitely changed your fans expectations. 

We’re having this conversation because of how much the internet has changed things.

Do You Care About Your Fans?
A fan is an ardent devotee; an enthusiast.  A fan is someone dedicating their time, interest, passion and love towards YOU and your work/product.  Fans have a curiosity and interest in you.

The days of not being able to communicate with someone who is a fan (per the above description) are long gone.

Since communication is so much easier and simpler due to the internet: What signal do you think you send out when you can’t be bothered to communicate and engage with your fans?

Talking With Your Fans
Aren’t you curious about who your fans are? Aren’t you interested in what your fans have to say?

Talking with your fans is creating connections, personal interaction, exchanging information, recommendations and feedback.

Talking with your fans is building rapport and facilitating relationships. 

Engaging with your fans is showing you care about them.

Engaging with your fans is adding value to what they care and are passionate about.

“Do you really think you can afford to not communicate with your fans?”

Filed in fans

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